In this increasingly mobile and digital consumer environment, customers interact with brands through a variety of channels. (Think mobile, web, social media, etc.) The volume and diversity of data that this new behavior generates is mind-boggling, and traditional web analytics tools are simply not adequate to scale to its size, not to mention deliver real-time insights that could have a positive impact on user experience and ultimately, contribute to increased revenue.
Organizations that are leading the industry in the digital space understand the kinds of meaningful customer and product insights they can glean from this kind of data: which features contribute to effective user engagement; which lead to conversion; and which are experiencing the most churn. Splunk® allows them to collect and analyze data across all digital channels, bridging the gap between client-side and server-side data to get deep insight into customer behavior, feature adoption and product performance in real time.
Conducive can help optimize your web and digital intelligence capabilities by leveraging our deep experience with Splunk, a robust platform for big data. Splunk complements traditional web analytics tools but also adds a critical element, offering real-time insights and historical trends into mobile, social and multi-channel. Only Splunk can collect and analyze different sets of data so you can see all the nuances of buyer behavior and channel performance:
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